Market Research Analyst Job Description

A market research analyst is a professional known to assess preferences of customers and eventually, assist in developing and amending the organisation’s marketing strategies and policies. This job profile is usually needed for consulting firms and other product-based organisations.

Job Profile

We, at {company_name}, are actively looking for suitable applicants for the position of a market research analyst to work with us. The person will be required to research and study vividly, consumer behaviour, preferences and the variations noticed. This collection of data and information will be analysed thoroughly and used for designing strategies regarding product specifications, costs and promotional agenda. The aim is to maximize profit for the organisation and help in expanding the customer base available. Go through the responsibilities and requirements listed below and if you find yourself a close fit, we are looking forward to find you in our applicants’ section for the profile.

Job Responsibilities

Collection of data- A major portion of your work comprises collection and evaluation of data which includes consumer preferences and feedback.
Devising new methods- One of the responsibilities you are entitled to, is to devise new and effective methods to collect and analyse data like group forums for discussions, opinion polls, designing surveys etc.
Interpretation of data– Next major step in the related research is proper interpretation and analysis of the collected data. This would help in figuring out the need of amendments in business strategies.
Maintenance of data- All the collected data needs to be maintained in a proper format as prescribed by the authorities. Besides this, regular updation of the information is also expected.
Comply by the decorum at the organisation and contribute significantly to achieve business objectives.
Reporting and presentation- You will be asked to report to the managing authorities and present the trends observed and your analysis of the same.
Competitive analysis- Besides observing customer trends, appropriate research must be conducted to study the competitive industries on their products and offers.
Market trends- You are required to be completely updated regarding every change in trend that might strike the concerned market as it plays a decisive role in formulating strategies.
Implementation- One will also be expected to ensure the implementation of findings in research into designing and altering changes in product specifications as well as marketing principles.

Job Requirements

Work experience in the arena of market research is a prerequisite.
Smooth communication and soft skills.
Proven knowledge and skills of statistics and statistical methods of collecting data.
Ability to analyse and interpret big data.
Acquainted with technical online tools used for data modelling and presentation.
Displayed critical thinking and problem-solving attitude.
Motivated to bring positive slope in the company’s growth.
A diploma or bachelors’ degree in statistical analysis, marketing or related domains is a plus point.